Lanvin for H&M

LANVIN TO DESIGN EXCLUSIVE COLLECTION

FOR H&M THIS AUTUMN

H&M is proud to announce that its next designer collaboration will be with Lanvin, one of the most influential brands of the 21st century. Designed by Lanvin’s artistic director Alber Elbaz, and menswear

designer Lucas Ossendrijver the collection will go on sale in around 200 H&M stores. It will be launched November 20th in North America and on November 23rd in the rest of the world. The collection

of both womenswear and menswear will be revealed to the world on November 2, just three weeks before the clothes hit the store, making the launch of Lanvin for H&M among the most anticipated

fashion events of the year.

Since joining Lanvin as artistic director in 2001, Alber Elbaz has transformed the Paris-based label, founded in 1889 by Jeanne Lanvin, into a fashion powerhouse bursting with ideas and creativity. Alber Elbaz has pioneered there some of the biggest trends of the past decade - ribbon, bows, pearls, raw edges, sumptuous color and metallic embellishment among many others. Alber Elbaz has a mastery of cut and an instinct for cloth which leaves a very personal signature on his work, ensuring that all Lanvin clothes are instantly recognizable. Since the introduction of a new menswear line in 2006, Alber Elbaz has also transformed the male wardrobe, bringing a relaxed elegance to men’s clothing which is as special as the womenswear.

Lanvin is the latest brand to collaborate with H&M, with previous collections designed by the likes of Karl Lagerfeld,
Stella McCartney, Comme des Garçons and Sonia Rykiel. In a new twist, the Lanvin for H&M collection
will be revealed to the world through a special film which will be launched on November 2. The film will be available for all to see online at www.hm.com  Following the film’s debut, it will be just three weeks before customers have the chance to get their hands on a covetable piece of Lanvin for H&M.

Information about Lanvin: www.lanvin.com